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Spotify plans to join digital craze9/7/2023 ![]() ![]() For many of us in the office recently, that was Havana. You can’t quite resist playing it again and again. We started from there and we thought, what is the experience of loving music? How can we-in a way that is true to our brand and our tone and in a way that will resonate with our customers-explore people’s relationship to music and the way that they love it? The work is different facets of that.Į also had that insight of that addictive song that-even though you feel like it’s driving you crazy-every time you hear it, you’re happy to hear it. That’s the first really emotional function we’ve had, and music really is so emotional and so personal. You just need to that heart button, and then we know that you love that song, and that helps us to give you better songs and experiences on the platform. Before, we used to just ask people to save a song and put it on a playlist. You don’t just want to talk to features and functionality, but one of the additions to the free product was this heart button that is core to the entire user experience. Our starting point, funnily enough, was the product itself. We wanted to talk to the truth of the music and the power of the platform. ![]() Having identified that, we needed to know where to start. ![]()
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